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Code Crimson, a GameSquare Esports Firm, Awarded U.S. Polo

TORONTO, June 11, 2021 (GLOBE NEWSWIRE) — GameSquare Esports Inc. (CSE: GSQ; FRA: 29Q1) (“GameSquare”, “GameSquare Esports” or the “Firm”), a world gaming and esports firm, is happy to announce that its subsidiary, Code Crimson Esports Ltd. (“Code Crimson”), The Genuine Esports Company, has been awarded a contract to supply esports consultancy companies to U.S. Polo Assn., the official model of the US Polo Affiliation (“USPA”). U.S. Polo Assn. presents attire for males, ladies and kids, in addition to equipment, footwear, journey and residential items in 180 international locations worldwide. Lately ranked the fifth largest sports activities licensor in License International journal’s 2020 listing of “High 150 International Licensors,” U.S. Polo Assn. is called alongside such iconic sports activities manufacturers because the Nationwide Soccer League, the Nationwide Basketball Affiliation and Main League Baseball.

“We’re proud to be working with an iconic, world model like U.S. Polo Assn.,” stated Justin Kenna, CEO of GameSquare. “Its sport-inspired roots are an incredible match for the big and rising gaming and esports viewers which is an prosperous, younger demographic that values authenticity, type, and high quality. Over the previous few years, U.S. Polo Assn. has elevated the worldwide presence of its sport-inspired model and has aggressively enhanced its enterprise mannequin to be extra digitally, and omni-channel pushed, whereas elevating the general client expertise.”

“U.S. Polo Assn.’s world demographics and pursuits align effectively with the esports and gaming viewers. We’re excited to associate with the Code Crimson crew and sit up for creating a method that enhances our digital footprint enlargement whereas supporting the thrilling and rising pastime of gaming,” stated Jose Nino, VP of International E-Commerce & Digital Technique at USPA International Licensing, the corporate that manages the U.S. Polo Assn. model.

About GameSquare Esports Inc.

GameSquare Esports Inc. is a world gaming and esports firm headquartered in Toronto, Canada. The Firm is searching for to accumulate extra belongings and entities serving the gaming and esports markets and, extra broadly, in sports activities and leisure. GameSquare’s acquisition of Code Crimson, an esports expertise company, offered an preliminary foothold in Europe by its UK operations. Code Crimson represents main on-screen expertise, gamers and influencers and works with main world manufacturers to develop influencer campaigns and esports advertising and marketing methods. The Firm’s second acquisition of Reciprocity Corp. offers entry to Asia, Latin America and North America. Its gaming and esports belongings embrace: a CrossFire franchise in China that it owns with its associate LGD Gaming, a 40% curiosity in a League of Legends crew that competes in Latin America, and, its wholly owned subsidiary company, Gaming Group Community (“GCN”), a digital media firm specializing in the gaming and esports viewers based mostly in Los Angeles, USA.

U.S. Polo Assn. and USPA International Licensing Inc. (USPAGL)

U.S. Polo Assn. is the official model of the US Polo Affiliation (USPA), the non-profit governing physique for the game of polo in the US, and one of many oldest sports activities governing our bodies, having been based in 1890. With a multi-billion-dollar world footprint and worldwide distribution by some 1,100 U.S. Polo Assn. retail shops, malls, sporting items channels, impartial retailers and e-commerce, U.S. Polo Assn. presents attire for males, ladies and kids, in addition to equipment, footwear, journey and residential items in 180 international locations worldwide. Lately ranked the 5th largest sports activities licensor in License International journal’s 2020 listing of “High 150 International Licensors,” U.S. Polo Assn. is called alongside such iconic sports activities manufacturers because the Nationwide Soccer League, Nationwide Basketball Affiliation and Main League Baseball. Go to uspoloassnglobal.com for extra data.

USPA International Licensing Inc. (USPAGL) is the for-profit subsidiary of the USPA and its unique worldwide licensor. USPAGL manages the worldwide, multi-billion-dollar U.S. Polo Assn. model and is the steward of the USPA’s mental properties, offering the game with a long-term income. By way of its subsidiary, International Polo Leisure (GPE), USPAGL additionally manages International Polo TV and produces world broadcasts and stay streaming that deliver larger consciousness to the game of polo. Go to globalpolo.com.

For additional details about GameSquare Esports Inc., contact Kevin Wright, President:

E: ir@gamesquare.com
P: (416) 861-2267

For additional data on U.S. Polo Assn., contact Stacey Kovalsky, Senior Director, International Communications:

E: skovalsky@uspagl.com
P: (954) 673-1331

Ahead-Wanting Data

This information launch comprises “forward-looking data” and “forward-looking statements” (collectively, “forward-looking statements“) inside the which means of the relevant Canadian securities laws. All statements, apart from statements of historic truth, are forward-looking statements and are based mostly on expectations, estimates and projections as on the date of this information launch. Any assertion that includes discussions with respect to predictions, expectations, beliefs, plans, projections, aims, assumptions, future occasions or efficiency (typically however not at all times utilizing phrases equivalent to “expects”, or “doesn’t anticipate”, “is predicted”, “anticipates” or “doesn’t anticipate”, “plans”, “funds”, “scheduled”, “forecasts”, “estimates”, “believes” or “intends” or variations of such phrases and phrases or stating that sure actions, occasions or outcomes “might” or “may”, “would”, “would possibly” or “will” be taken to happen or be achieved) aren’t statements of historic truth and could also be forward-looking statements. On this information launch, forward-looking statements relate, amongst different issues, to: the enterprise and operations of the Firm and the Firm’s means to execute its marketing strategy. Ahead-looking statements are essentially based mostly upon quite a few estimates and assumptions that, whereas thought-about affordable, are topic to identified and unknown dangers, uncertainties, and different components which can trigger the precise outcomes and future occasions to vary materially from these expressed or implied by such forward-looking statements. Such components embrace, however aren’t restricted to: normal enterprise, financial, aggressive, political and social uncertainties. There could be no assurance that such statements will show to be correct, as precise outcomes and future occasions may differ materially from these anticipated in such statements. Accordingly, readers mustn’t place undue reliance on the forward-looking statements and data contained on this information launch. Besides as required by legislation, GameSquare assumes no obligation to replace the forward-looking statements of beliefs, opinions, projections, or different components, ought to they alter, besides as required by legislation.

Neither the Canadian Securities Alternate (“CSE”) nor its Market Regulator (as that time period is outlined within the insurance policies of the CSE) accepts accountability for the adequacy or accuracy of this launch.

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