Technology

Dallas’ rewardStyle, a pioneer in influencer expertise, adjustments its identify

RewardStyle, the Dallas-based firm that pioneered influencer commerce expertise, is altering its identify to LTK.

Ten years after rewardStyle was based in a Mockingbird Station house, its LikeToKnowIt platform hyperlinks greater than 100,000 influencers world wide and sends clients to five,000 manufacturers.

The easier identify is one which staff and influencers already use for brief, mentioned co-founder and president Amber Venz Field. RewardStyle is the business-to-business a part of the corporate, and the LikeToKnowIt app was added as a client product in 2014.

“It’s been complicated, and now that we’re having our tenth anniversary, we wish to simplify the identify to what our purchasers name us,” mentioned Venz Field, who at 34 was lately referred to as the dean of social media entrepreneurs by City & Nation journal.

The rebranding takes impact instantly and is rolling out in worldwide markets that embrace the U.Ok., Germany, France, Australia, China, South Korea and Brazil. The LTK app goes to be localized for regional manufacturers and influencers in these nations later this yr.

Amber Venz Field is co-founder and president of LTK, previously often called rewardStyle.

“We’ve spent the final six months investing in world-class expertise, including greater than 100 new staff in 2021 alone,” Venz Field mentioned.

The corporate has greater than 350 staff and has a renewed give attention to “innovation and pace,” she mentioned. LTK is creating new expertise and options for its on-line buying expertise powered by influencers.

Social media stars in style, magnificence, health, dwelling and way of life monetize the content material and the suggestions they make by the LTK platform.

Within the final 12 months, influencers affiliated with LTK despatched $2.8 billion in gross sales to retailers and types. The trade is rising as retailers and types search for methods to attach with clients. The attire retailer Specific lately mentioned it was aiming to get $1 billion of annual gross sales by influencers by 2024.

Lots of of 1000’s of individuals apply yearly to be influencers on the LTK app, however the firm has robust {qualifications} to fulfill, together with social media efficiency and inventive abilities. LTK permits people to conduct enterprise throughout the whole social ecosystem, from Pinterest and TikTok to Instagram or their very own weblog. Much like Shopify, which lets small companies set up storefronts on-line, it’s a turnkey enterprise for individuals who would in any other case wrestle to take part in e-commerce.

“We’ve got individuals making generational wealth,” Venz Field mentioned. LTK has created greater than 100 millionaires, including 20 within the final yr.

Venz Field calls the individuals utilizing the LTK instruments “solo-preneurs.” The 2009 graduate of Southern Methodist College, who obtained a Distinguished Alumni Award final yr, began out as a style blogger herself.

She wished to be a style journal editor. As an alternative she ended up creating an entire new venue that competes in opposition to style magazines.

Twitter: @MariaHalkias

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