Survey: Actual Property And Money Prime Individuals’ Record Of Most well-liked Investments Over Subsequent 10 Years

Actual property is Individuals’ most well-liked funding alternative for the long run, in response to a brand new examine from Bankrate. Actual property has been the best choice in 5 of the final seven years, and final took the crown in Bankrate’s 2019 survey.

The survey reveals that 28 p.c of Individuals favor actual property as the way in which to speculate cash not wanted for 10 years or extra. That’s up from 26 p.c final yr, when shares acquired the highest honors.

Individuals additionally had an actual fondness for money on this yr’s survey, with money (together with financial savings accounts and CDs) making its strongest displaying since 2014, as 25 p.c of respondents cited it. Surprisingly, the surge in reputation comes as rates of interest sit at file lows and with little potential for returns.

In the meantime, simply 16 p.c of Individuals picked shares, down sharply from 28 p.c final yr.

“The sturdy choice for money is ironic given file low rates of interest and renewed considerations about inflation, and could possibly be significantly damaging the longer inflation exceeds returns on money investments,” says Greg McBride, CFA, Bankrate chief monetary analyst. “Whereas the pandemic has underscored the necessity to have ample short-term financial savings, money investments don’t repay over very long time durations.”

Bankrate surveyed 1,008 American adults from Might 25-30 about their funding preferences. Under are the primary findings from the survey.

Key takeaways:

Actual property is the most well-liked long-term funding

Actual property topped the survey of Individuals’ most well-liked funding over the subsequent decade, notching 28 p.c of the vote. The outcomes marked a return to the highest spot for actual property, which final held the place in Bankrate’s 2019 survey.

In second place was money or comparable investments similar to CDs or financial savings accounts, which garnered 25 p.c of the vote. The inventory market rounded out the highest three, with 16 p.c.

Shares have fallen out of favor with respondents since final yr, after they took the highest spot for 28 p.c of Individuals, regardless of a yr of rising inventory costs and low draw back volatility. This yr’s determine was the poorest displaying for shares within the survey since 2016. The inventory market ran a distant third to actual property and money from 2013-2017, regardless of a raging bull market in shares.

“Sentiment on the inventory market has seesawed forwards and backwards over the previous 5 years, however constructing wealth over the long run means remaining dedicated to holding on and constantly investing by means of the inevitable ups and downs,” says McBride.

Gold and different valuable metals have been the choose for 13 p.c of Individuals, down barely from final yr’s 14 p.c and inside the similar vary since 2013.

Cryptocurrency similar to Bitcoin gained extra reputation, picked by 9 p.c of respondents, up from 4 p.c in 2019 and 2020 and simply 2 p.c in 2018.

Bonds have been the selection of simply 4 p.c of Individuals, according to final yr’s outcomes and tied with the bottom ranges within the 9 years of the Bankrate survey.

About 4 p.c of Individuals cited an funding apart from these, whereas an extra 2 p.c stated they didn’t know or refused to reply.

Individuals nonetheless largely uncomfortable shopping for cryptocurrency

Whereas cryptocurrency similar to Bitcoin has proven notable positive aspects within the survey over the previous few years, most Individuals are nonetheless uncomfortable investing in it. About 61 p.c say they’re “not too comfy” (28 p.c) or “under no circumstances comfy” (33 p.c) investing in it.

About 35 p.c of Individuals say they’ve some stage of consolation when investing in crypto. Round 9 p.c are “very comfy” proudly owning it, whereas an extra 26 p.c are “considerably comfy.” About 4 p.c admit to having by no means heard of Bitcoin or cryptocurrencies.

Consolation stage declines with age, with 51 p.c of youthful millennials (ages 25-31) “considerably” or “very comfy” investing in crypto, in comparison with simply 16 p.c of these age 67 or older.

Inflation isn’t affecting how Individuals make investments

Bankrate requested Individuals: “How will inflation considerations change the way you make investments cash you wouldn’t want for greater than 10 years?” The outcomes recommend that inflation doesn’t appear to have a lot of an impact on how Individuals make investments their cash long run:

  • About 58 p.c say that inflation gained’t change how they make investments.
  • Round 20 p.c say they’d make investments extra aggressively.
  • One other 20 p.c say, surprisingly, they’d make investments much less aggressively.
  • About 2 p.c of respondents didn’t know or refused to reply.

At 29 p.c, millennials had the best probability of claiming they’d make investments extra aggressively as a result of larger inflation. Era X and child boomers got here in at 19 p.c and 14 p.c, respectively, whereas simply 6 p.c of the Silent Era stated they’d.

Funding choice varies considerably by age

So precisely which age teams most well-liked which investments over the subsequent decade? The Bankrate outcomes shed some mild on who preferred every kind of funding most and least.

  • Actual property was most most well-liked as a long-term funding by youthful millennials at 33 p.c, whereas it was least most well-liked by child boomers at 27 p.c.
  • Money was most most well-liked by older millennials (age 32-40), at 31 p.c, in comparison with 25 p.c of Era X and 21 p.c of youthful millennials and child boomers.
  • The inventory market was most well-liked most by youthful millennials and people underneath age 30, with 20 p.c tapping it. In the meantime, shares have been least most well-liked by Era X at 11 p.c.
  • Desire for cryptocurrency skewed youthful, with 14 p.c of youthful millennials and people underneath age 30 saying it’s one of the best ways to speculate. Simply 9 p.c of older millennials and Era X cited crypto, and solely 5 p.c of child boomers.

Funding preferences fluctuate considerably by earnings and schooling

Individuals’ funding preferences over 10 years or extra fluctuate broadly by family earnings and academic attainment.

  • Actual property ranged in reputation from 22 p.c for the lowest-income households and people with a highschool diploma or much less to 36 p.c of the highest-income households and faculty graduates.
  • Money investments have been cited greater than twice as typically (30 p.c) amongst households with earnings beneath $75,000 as amongst these with $75,000 or extra (14 p.c).
  • The inventory market was most well-liked by the highest-income households ($75,000 or extra) at 22 p.c, or about twice the speed because the lowest-income households ($30,000 or much less) at 11 p.c.
  • The choice for cryptocurrency, round 8 to 9 p.c, was constant throughout households no matter instructional attainment.


This examine was carried out for Bankrate by way of cellphone interview by SSRS. Interviews have been carried out from Might 25-30, 2021, amongst a pattern of 1,008 adults. Knowledge are weighted and are supposed to be consultant of all U.S. adults, and due to this fact are topic to statistical errors sometimes related to sample-based info.

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