Commerce

How will open community for e-commerce work?

NEW DELHI: The federal government is searching for to copy the success of the UPI mannequin because it creates the Open Community for Digital Commerce (ONDC), hoping to place in place a spine on which sellers and logistics service suppliers can join with consumers.
Positioned as a “community”, the thought is to allow customers to log in and search for services or products to satisfy their necessities. Primarily based on their location, sellers can be listed together with the product particulars and worth to allow the consumers to decide on, sources acquainted with the plan informed TOI.
The proposed ONDC can be related to cost gateways and in case of particular necessities the platform may also supply the supply and logistics service suppliers.

Authorities sources stated the broad contours of the mannequin are in place and the advisory group, comprising Infosys chairman Nandan Nilekani and Nationwide Well being Authority CEO R S Sharma, amongst others, are being consulted to work out a strong platform.
An preliminary pilot involving auto-rickshaws and taxis has been carried out the place cabbies and three-wheeler operators had been requested to register. Going ahead, plans are afoot to give attention to kirana shops, supply service suppliers and FMCG gamers for exams in Delhi, Bengaluru, Jaipur, Kochi and Varanasi. These pilots are deliberate over the following six months or so, sources stated.
Officers instructed that one thing like this has not been tried out in different elements of the world. The Centre has been attempting to launch a platform for B2B and B2C transactions for a number of months. The federal government is searching for to alter the foundations of the sport because it believes that the present platformcentric fashions require consumers and sellers to be on the identical platform, concentrating the market to a handful of gamers, stated sources, including that sellers are additionally not in management.
If the ONDC mannequin works out, it’s seen to emerge as a rival to Amazon and Flipkart with officers hoping that just like the UPI growth, massive non-public gamers will come on board.
“ONDC’s case is just like e-mails, the place the sender and recipient needn’t be on the identical platform to trade emails. Somebody will be on Google, the opposite individual will be on Yahoo,” stated a supply.

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