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South Korea’s speedy rise to international pop cultural dominance will probably be explored in new Victoria & Albert Museum exhibition


Tchai Kim Youngjin, Hanbok Assortment (2015)
Picture courtesy of ygkplus, BAE YOON YOUNG

Curators on the Victoria and Albert Museum in London (V&A) will study how South Korean common tradition has been exported the world over in a significant exhibition opening subsequent 12 months. “Hallyu! The Korean Wave” (24 September-25 June 2023) is the primary exhibition of its type to showcase the colorful and dynamic common tradition of South Korea. Rising to prominence within the late Nineteen Nineties, the primary tides of hallyu, which means Korean Wave, rippled throughout Asia earlier than changing into a worldwide phenomenon that challenges the currents of world popular culture right this moment,” says a V&A press assertion.

Okay-Pop (Korean pop music) has dominated the worldwide music trade with teams akin to BTS, thought to be essentially the most profitable boyband on this planet, driving the wave. How South Korean traits have impacted on cinema, drama, music, fandom, magnificence and vogue worldwide will probably be explored within the exhibition. “Extra info will probably be launched down the road,” says a V&A spokeswoman relating to the present’s content material.

In a stroke of cultural diplomacy, the present is supported by the Ministry of Tradition, Sports activities and Tourism of the Republic of Korea. Journalist Christine Ro outlined in a BBC report final 12 months how successive South Korea governments have pursued a technique of exporting popular culture worldwide following the Asian monetary crash within the late Nineteen Nineties.

Hallyu, or the ‘Korean wave’ of tradition, has been a deliberate instrument of sentimental energy. South Korea isn’t alone on this; many nations spend money on cultural councils and exchanges partly to strengthen diplomatic goals. However the South Korean authorities’s push for cultural energy has had remarkably fast success,” Ro says.


Watercolour from The Story of Jemima Puddle-Duck by Beatrix Potter, 1908, England.
Courtesy of Nationwide Belief and Frederick Warne & Co. Photograph © Nationwide Belief / Robert Thrift

Different V&A reveals lined up for subsequent 12 months embrace a celebration of the life and work of the British youngsters’s writer Beatrix Potter (Beatrix Potter: Drawn to Nature, 12 February-25 September 2022). The exhibition, organised with the Nationwide Belief heritage physique, will embrace letters, images, watercolours and drawings, highlighting Potter’s achievements as a pure scientist in addition to the creator of putting up with characters akin to Peter Rabbit.

In a present tailor made for the gender-conscious twenty first century, Fashioning Masculinities: The Artwork of Menswear (19 March-6 November 2022) unpicks how designers and artists have constructed and interpreted masculinity over the centuries with historic objects from the V&A akin to Renaissance work included as reference factors.


Kofi Ansah ‘Indigo’ Couture 1997 – Narh & Linda
– Photograph © 1997 Eric Don- Arthur _ www.EricDonArthur.com

Africa Trend (11 June-16 April 2023) will embrace greater than 250 works by designers akin to Kofi Ansah from Ghana, Folashade “Shade” Thomas-Fahm and Alphadi from Nigeria, and Chris Seydou from Mali. The exhibition appears on the flourishing of artwork and music throughout the continent which fuelled the style renaissance. Christine Checinska, curator of African and African diaspora vogue on the museum, instructed The Guardian: “This exhibition tells the story of the style scene which got here out of the years of independence. Will probably be a game-changer, as a result of we’ll be talking about African vogue from an African perspective.”

At V&A Dundee, the museum’s Scottish satellite tv for pc department, Plastic: Remaking Our World (29 October 2022-5 February 2023) will study points across the ubiquitous materials that dominates our on a regular basis lives, particularly the risk to the world’s oceans from plastic air pollution. The exhibition will function product design, graphics, structure and vogue objects from the collections of the V&A and Vitra Design Museum in Weil am Rhein.

In 2023, one other V&A Dundee present places a brand new spin on tartan (2 April-3 September 2023), the material that’s the bedrock of Scottish nationwide apparel. “Tartan is a textile which is adored and derided, inspiring nice artistic endeavors and design, and consultant of unity and dissent, custom and insurrection,” says a V&A press release.

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